Uncovering the "why"
behind customer behavior.
Translating complex human insights into clear strategies that drive product success, market growth, and measurable impact.
Driving impact at leading organizations
Bridging the gap between
data and human connection.
I am an award-winning research and strategy professional obsessed with connecting businesses with the people they serve.
Currently leading research efforts at Moniepoint, I refine payment solutions and orchestrate onboarding experiences to identify growth opportunities in both competitive and underserved markets.
My career spans over seven years across industries—from consumer technology to fintech. I have partnered with global brands to shape digital entertainment and financial products that today reach millions of users across Africa and beyond.
Latest Recognition
QRCA Global Qualitative Researchers Award (2024)
My Approach
Blending rigorous data with compelling human stories.
Strategic Clarity
Uncovering the 'why' behind behavior to translate ambiguity into clear, actionable business strategies.
Human-Centric
Ensuring that technology and financial solutions solve real problems for real people, not just theoretical users.
Market Growth
Identifying tangible opportunities in both competitive landscapes and underserved emerging markets.
Career Highlights
Significant Insights 30 Under 30
Honoured as one of the rising stars in the global market research industry.
Impact at Moniepoint
Leading research to refine payment solutions and onboarding for millions of users.
Global Brand Experience
Shaped digital entertainment and financial products at Transsion and Kantar.
Let's collaborate
I am always open to discussing new opportunities in product strategy, market research, and speaking engagements.